Objectified

27 01 2009

Gary Hustwit has a new documentary coming out. He’s the guy who did the excellent documentary about the font Helvetica (trailer here), which I have written about in the past.

From the Objectified site:

Objectified is a feature-length independent documentary
about industrial design. It’s a look at the creativity at work behind
everything from toothbrushes to tech gadgets. It’s about the people who
re-examine, re-evaluate and re-invent our manufactured environment on a
daily basis. It’s about personal expression, identity, consumerism, and
sustainability. It’s about our relationship to mass-produced objects
and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film
documents the creative processes of some of the world’s most
influential designers, and looks at how the things they make impact our
lives. What can we learn about who we are, and who we want to be, from
the objects with which we surround ourselves?

Read director Gary Hustwit’s post about the film.

Objectified is currently in production and will have its world premiere in March 2009.


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