Here is a good resource I stumbled across today if you teach advertising or visual/media literacy. The Key to Media’s Hidden Codes: Colors, camera angles and logos in the media can all prompt immediate associations with emotions, activities and memories. Learn to decode the intricate system of symbols that are a part of everyday life — from media messages to traffic signs. (via TEDed)
Grade 4 students (9 years old) had a unit on media as I mentioned before here. As part of their assessment, they created TV commercials for products in the school store. Story ideas were brainstormed, storyboarded, then filmed using Flip Cameras and edited using iMovie (HD6). Unfortunately, the Flip cameras they used were unable to attach to tripods. Students did however film and edit their own videos. These 2 groups of students created their commercials for the school coffee mug. For more ideas on using film in the classroom, visit here. (Video links here and here). Feel free to leave them some constructive criticism and feedback via the YouTube links provided.
Being a Canadian, I am happy to hear about this. Following on from my previous post and advertising, Adbusters has won a landmark case for the right to show its ads on television and in newspapers. You can read more about it here from Art Threat. This will hopefully lead to more anti-commercial commercials. Don’t you think we need to see more of this on TV?
Interesting work of “art” correct? Or is it? Yeah, I thought it was funny, clever and it did make the rounds at my school. But I didn’t know I was being sucked in. It’s actually a clever advertising campaign by Samsung TV. The video and the info area on YouTube keep pointing to Samsung.com/LE.
What does this do? It makes people do a search. Where do they most likely end up? Simple answer, the Samsung site (where I sadly could find nothing about LED sheep). It was developed by The Viral Factory and is quite a successful viral campaign. At the time of writing, it was viewed over 6.5 million times on YouTube alone (posted March 16, 2009). I wonder how I can get more people to watch my YouTube tutorials or visit my blog? Hmm…what animals do I have at my disposal besides the several homeless cats living in the park across the street from my school? Now there’s an idea for a class project! No, not the cats! Who could create the most popular video to attract an audience to a site? Each student sets up a blog or website. They create some type of viral advertising “video” and see who ends up with the most hits.
NOTE: I deliberately did not include hyperlinks to the Samsung site.